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Most every organization has been thrust into the future of work. What will determine failure or success in this brave new world? Zoom announced this week that it will be rolling out an advertising program for free Basic users that will show ads on the browser page that users see after a meeting ends.
The program only applies to free Basic users in certain countries when attending meetings hosted by others using free Basic accounts. Janine Pelosi, chief marketing officer at Zoom, said the company was making the decision to add advertising to the platform as a way to "support investment and continue providing free Basic users with access to our robust platform. Pelosi repeatedly implies throughout the blog post that the video communications giant is rolling out the advertising program as a way to cover the cost of free Basic accounts.
The company will be making changes to its Privacy Statement to reflect the new advertising but noted that right now, they do not plan to "use meeting, webinar, or messaging content specifically, audio, video, files, and messages for any marketing, promotions, or third-party advertising purposes.
Today, millions of users around the world continue to access Zoom's products and services for free. And it is important to Zoom that we can continue to provide our products and services to our users, drive innovation, and add even more value.
Pelosi added that users will see a banner on Zoom's website that provides a link to Zoom's cookie management tool. Zoom's popularity exploded in after the COVID pandemic forced schools and businesses to close and people to stay physically apart.
The company intends to expand -- and monetise -- its platform since gaining millions of new users throughout the pandemic. In July, Zoom unveiled Zoom Apps and its new virtual events platform, Zoom Events, both of which are designed to offer users a greater degree of collaboration, productivity and entertainment options within the Zoom meeting and desktop experience. Home Business Enterprise Software. Ads will be rolled out on the browser page users see once they end their meeting, and free Basic users in certain countries will see these ads if they join meetings that other free Basic users host.
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Zoom Supports Continued Access for Basic Users with Advertising Program - Zoom Blog.Zoom Content Marketing: Video Conference to Viral Content - Imagebox
As the pandemic took hold in , we experienced exponential growth, and our user base expanded from primarily enterprise users to include a large volume of individual users. And it is important to Zoom that we can continue to provide our products and services to our users, drive innovation, and add even more value. With this in mind, today we are excited to roll out a pilot advertising program that we expect will enable us to support investment and continue providing free Basic users with access to our robust platform.
For this initial program, ads will be rolled out only on the browser page users see once they end their meeting. Only free Basic users in certain countries will see these ads if they join meetings that are hosted by other free Basic users.
We have carefully and thoughtfully considered how to implement this advertising pilot program, and we have done so with the goal of ensuring user choice. We have updated our Privacy Statement to account for this advertising program.
There is one thing we want to make very clear: as noted in our Privacy Statement, we will not use meeting, webinar, or messaging content specifically, audio, video, files, and messages for any marketing, promotions, or third-party advertising purposes. We are incredibly proud to provide a service that helps so many people around the world stay connected.
This change ensures that our free Basic users are able to continue connecting with friends, family, and colleagues with the same robust platform we have always offered.
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